Nasty Gal Social Listening
For my ADV 509 (Advertising Research and Planning: A Case Study Approach) class, we were prompted to pick a company and follow their social media usage over the course of a month. I chose Nasty Gal and compiled research through observation, secondary, and syndicated data.
I have run the social media for downtown Syracuse restaurant Original Grain starting 10/01/16 and increased their following tenfold. The company started at 4,000 followers. We have completely transformed the feed to help to brand the company and ensure their social media defines who they are as a business and part of the community.