Social Media Penetration Analysis
The final assignment for my Advertising Research and Planning class was to pick a company and follow their social media usage over the course of a month. I chose the young women’s fashion company Nasty Gal. I conducted extensive research through observation, secondary, and syndicated data, analyzed it, and compiled an 11-page report summarizing my findings and recommendations.
I have managed the social media for a downtown Syracuse restaurant, Original Grain, since October 2016 with a Syracuse University classmate. We completely transformed their internet presence and marketing strategy, solidifying their brand locally. Our social media and conventional marketing strategies continue to grow Original Grain’s business and forge their brand in the community.
Encouraged by the success of Original Grain, the founders created a new casual dining concept restaurant called XO Taco in Syracuse downtown. My teammate and I were asked to manage the social media marketing for this new business based on our strong results with the Original Grain account. Within the first three months of the restaurant opening, the Instagram account boasted 4,000 followers, a very high number for a start-up restaurant in Upstate New York.
Sorority Public Relations
As Director of Public Relations for the Omicron Chapter of Delta Delta Delta, I am responsible for monitoring all members’ posts on social media and curating an Instagram feed showcasing my sorority sister’s accomplishments, philanthropy, and other noteworthy activities. This job has allowed me to hone the skill of distilling copious amounts of media from hundreds of members to curate a streamlined feed which showcases the girls’ different lifestyles and personalities and promotes the house’s values.
In addition to social media, I have helped to film and edit recruitment videos for the past three years. These are shown to thousands of girls during recruitment to highlight Tri Delta’s values and ethics. These videos also offer prospective new members a peak into the lives and achievements of some of our diverse group of active members.